Handwritten étiquette and social stationery seem to be making the hot list these days. From a recent article in W Magazine which featured Sofia Coppola’s “wardrobe of stationery”…
…to an April article in the Fashion & Style section of the Sunday Times stating that the Thank-You Note is making a comeback, is this latest writing trend here to stay?
Writing letters and thank-you notes has never left my universe. I feel a bit fortunate for my age. It was only toward the end of college in ’94-95 when the internet began to take form (we all felt so giddy emailing each other across the room in the computer lab at UW-Madison). I was still writing my parents from travels abroad and keeping up with college friends via long handwritten letters soon after graduation. When I could afford it, personalized stationery came back into my life later on in my 20’s (mom spoiled us with monogramed stationery as kids) and my love of paper goods continued to gain speed. Even today, the only drawer I try desperately to keep my 1-year-old daughter out of would be my stationery drawer.
At a market last weekend, I was pleasantly surprised to see how many more young adults were purchasing Brown Ink Paper Goods. These folks also seemed the most enthused about the variety of products. It gave me hope. The Millennials might be shooting off a fancy, graphic designed picture sharing their gratitude for a memorable party, but if sources are correct, they also are following up with the thoughtful correspondence via snail mail.