To the general eye, it would appear all 20-somethings are hooked to their digital devices, rarely bringing a pen to paper. Well, I just happen to know one of these 20-somethings who consistently challenges this belief in her work and play and is a huge believer in handwriting. When I first met Perris she handed me a gorgeous, heavy card stock, letterpressed business card with a custom edge poppy color and gold details (created by Studio on Fire, no surprise), and I knew this gal was serious not only about her business but also her appreciation of paper.
Perris Deppa, the multi-talented force behind Brass Tacks, can’t image a life without pen and paper close at hand. Even before she opened her own business as a Lifestyle Manager she was writing daily To-Do lists in her russell+hazel mini binder and mailing cards to friends as a way to keep in touch rather via Facebook or email. Inheriting the appreciation of writing and receiving a letter from her mother, a natural love of the pen was uniquely grounded in this traditional yet modernly chic gal.
These days as she plans vacations for clients or takes care of others’ daily To-Do’s, she often grabs for the pen not the keyboard. The act of crossing off To-Do list items is not only mentally fulfilling but it simplifies and organizes her clients’ needs. She also feels a Thank You note to a vendor builds strong relationships and has enduring value. Perris often writes Birthday or Anniversary cards to clients, believing in the importance of details and personal touch with customer service.
“I put more thought into what I’m doing when writing out my days, lists, business plans, etc. than if I simply type them. I’m a bit more focused when writing, resulting in more thoughtful work.” Hello, can I please get a boisterous, choral praise for Perris, a gal from my own heart and a true trend breaker for her generation. Keep on writing you young people!