Tag Archives: letterpress business cards

Trend Breaker

To the general eye, it would appear all 20-somethings are hooked to their digital devices, rarely bringing a pen to paper. Well, I just happen to know one of these 20-somethings who consistently challenges this belief in her work and play and is a huge believer in handwriting. When I first met Perris she handed me a gorgeous, heavy card stock, letterpressed business card with a custom edge poppy color and gold details (created by Studio on Fire, no surprise), and I knew this gal was serious not only about her business but also her appreciation of paper.

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Perris Deppa, the multi-talented force behind Brass Tacks, can’t image a life without pen and paper close at hand. Even before she opened her own business as a Lifestyle Manager she was writing daily To-Do lists in her russell+hazel mini binder and mailing cards to friends as a way to keep in touch rather via Facebook or email. Inheriting the appreciation of writing and receiving a letter from her mother, a natural love of the pen was uniquely grounded in this traditional yet modernly chic gal.

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 These days as she plans vacations for clients or takes care of others’ daily To-Do’s, she often grabs for the pen not the keyboard. The act of crossing off To-Do list items is not only mentally fulfilling but it simplifies and organizes her clients’ needs. She also feels a Thank You note to a vendor builds strong relationships and has enduring value. Perris often writes Birthday or Anniversary cards to clients, believing in the importance of details and personal touch with customer service.
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“I put more thought into what I’m doing when writing out my days, lists, business plans, etc. than if I simply type them. I’m a bit more focused when writing, resulting in more thoughtful work.” Hello, can I please get a boisterous, choral praise for Perris, a gal from my own heart and a true trend breaker for her generation. Keep on writing you young people!